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Leading B2B beauty technology companies Landing International and ClearForMe have joined forces to create greater transparency and inclusivity for beauty shoppers in retail and beyond. Announcing plans to integrate their unique technologies, founders Sarah Chung Park and Sabrina Noorani say the partnership is a reflection of their companies’ shared mission to help beauty customers discover and support brands that are aligned with their mutual values.
Kicking off in April, Park and Noorani say the plan is to integrate their technologies and leverage one another’s customer network–all in service of creating greater inclusivity and transparency in beauty. ClearForMe’s vast database of over 1.8 million ingredients will make it possible for retail beauty advisors to discover products by searching ingredients on the BeautyFluent app. Powered by ClearForMe’s Clickable Ingredients™️ technology, the integration will make it easy and seamless for beauty advisors to guide customers to products that match their ingredient interests and values.
The collaboration empowers beauty advisors with ingredient-based education and the tools to deliver on conscious consumers' demand for transparency and information on trending ingredients. Brick-and-mortar defensibility requires the same level of knowledge that beauty shoppers can access online. The competitive edge is delivering it with a human touch [BeautyMatter].
⟶ To read the full article on BeautyMatter - Click Here
“It’s rare to find the kind of alignment that Sabrina and I have,” says Park, CEO of Landing International. “While our technology accomplishes different things, there’s a lot of synergy in what we do and why we do it.” Since 2013, Landing International’s online marketplace has been the engine behind North America’s indie beauty movement, quietly launching over 130 beauty and wellness brands at major U.S. retailers like Ulta, Target and JCPenney. Last year, the company launched its first-ever mobile app: BeautyFluent, a rewards-based training app that helps brands reach and educate beauty advisors working at retail– supporting sales growth for small and minority-owned brands that have historically underperformed in stores due to a lack of training funds.
“ClearForMe’s partnership with Landing International allows us to pave a new path for ingredient transparency while also embracing our shared mission to advance ingredient education for all partners in the industry. Our collaboration with Landing International and the BeautyFluent app is a way to meet beauty advisors and brands where they are using a technology that is already deeply woven into the day to day of both stakeholders.” says Sabrina Noorani, ClearForMe Founder and CEO. Founded in 2017, ClearForMe’s technology provides user-friendly ingredient education, filter, and search capabilities rooted in transparency and personalization. Working with over 375+ partners, including Credo Beauty, Ulta, rhode, Proudly and Mario Badescu, ClearForMe’s ingredient solution is proven to increase average order values for brands and retailers.
⟶ To learn more about how the BeautyFluent App can help store associates quickly and comprehensively understand your products and brand story - Click Here
⟶ To learn more about Clickable Ingredients™️ and how this feature builds trust with shoppers - We'd love to hear from you.
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